Scale Your Business
Online
A high-level coaching program for established business owners ready to scale with digital products, online programs and masterclasses
Founding round now open: limited spots, by application only
IMAGINE THIS...
Your income is no longer capped by the hours in your week. Your expertise is packaged into a digital product, program or masterclass your audience is already asking for, and it’s selling while you’re with clients, on a shoot, or switched off for the weekend. You’re finally scaling beyond one-to-one, and building a business that works on your terms.
LIVE COACHING EVERY WEEK
Small-group strategy calls where you get direct feedback from Lucy on your offer, your funnel and your launch plan. You’ll never be building this on your own. (All calls are recorded.)
This isn’t another course to watch. It’s a hands-on coaching room for established business owners building online income streams. So you get:
✔ Strategy tailored to your niche and audience
✔ Feedback on your offer, sales page and funnel
✔ Accountability to actually launch
✔ A clear path from idea to first sales, then scale
What’s included in this program?
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Small-group strategy calls where you can:
– Get feedback on your offer and pricing
– Workshop your sales page, funnel and emails
– Plan and troubleshoot your launches
– Learn from other business owners scaling online
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A private deep-dive to map out your first (or next) digital product: who it’s for, what it is, how it’s priced and exactly how you’ll sell it.
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Plug-and-play frameworks for masterclasses, sales pages, email sequences and launch timelines, so you’re never starting from a blank page.
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Get your launch plan, content and Meta ads reviewed before you spend a dollar, so you can launch with confidence instead of guessing.
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Connect with other established business owners scaling online. Share wins, swap ideas and get support between calls.
Meet your coach
✿
Meet your coach ✿
Hi, I’m Lucy!
Founder of Studio Inner West and creator of the Sold Out Workshops mentoring program.
Lucy has taught over 5,000 people, partnered with brands like Canva, Apple and Google, and built her own online program and masterclass launches from scratch, using a simple free masterclass to open cart model that actually sells.
Now she’s helping established business owners do the same: package what they already know into digital products, programs and masterclasses, and sell them to the audience they’ve already built.
Lets be friends! Send me a DM and I will follow you back
Coaches, designers, photographers, agents, architects...
Coaches, designers, photographers, agents, architects...
DOES THIS FEEL LIKE YOU?…
“My audience trusts me, but I’m not monetising it”
You’ve got followers, past clients and an email list, but no scalable way to serve them.
“I don’t have time to build a whole funnel”
Sales pages, emails, ads, tech… it feels like starting a second business.
“I launched something online and it flopped”
You built the course, ebook or program, posted about it a few times, and heard crickets.
“I want to grow without burning out”
You want leverage, not longer days. More income without trading more of your time.
“I know I need a digital product, but where do I start?”
You have years of expertise, but no idea which offer your audience will actually buy.
“I’ve hit my ceiling on 1:1 work”
You’re booked out, but your income is capped by the hours in your week and you can’t take on more clients.
Quick answers to what you're probably thinking…
“I’m not a creative. Is this for me?”
Absolutely. Coaches, designers, photographers, agents, architects: if people already pay for your expertise, we can package it into an online offer.
“I don’t have time to build all this.”
Every call is recorded, and you’ll work from proven templates and frameworks, so your time goes into building, not figuring it out alone.
“Will I make this back?”
Your results follow your action, not luck. The goal is a validated offer and a launch plan you can repeat, so one product becomes an ongoing income stream.
“I've bought courses and not finished.”
This is coaching, not a self-paced course. You’ll have live calls every week and a real person checking in on your progress. That’s the difference.
FAQs
How is this different from Sold Out Workshops mentoring?
Sold Out Workshops helps creatives fill in-person workshops. This program is the next level: it’s for established business owners ready to scale with digital products, online programs and masterclasses.
What kind of digital products will we create?
Whatever fits your niche and audience best: online courses, group programs, paid or free masterclasses, templates, guides or memberships. We’ll work out which offer your audience will actually buy, then build and launch it.
Do I need a big audience?
No, but you do need an established business and clients who already value your expertise. We’ll help you grow and warm up the right audience for your offer before you launch.